A provider's perspective by Kate Lidbetter, SKAI's Head of Coaching, on the UK coaching market. In this article
Kate discusses the business decisions SKAI has made on the back of extensive research we have recently carried out into the coaching
market - what makes purchasers buy coaching and what they think of coaching providers. There is a lot written about how coaching
services should be procured and managed, and indeed what constitutes "good" practice. In the article Kate explains how our research
would seem to suggest that those that actually pay for the service are not necessarily exactly in line with this. If you would like a copy of the research or the
article then please contact us on info@skai.co.uk |
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