SKAI has recently commissioned research into what influences people in organisations when they buy coaching services, as well as finding out more about the use of business coaches in organisations. Why? Because 50% of SKAI's revenue comes from 1-2-1 coaching of senior leaders in large organisations (although we are currently working on new middle manager and SME offerings). Frequently it is a senior HR resource that is the prime decision maker in selecting the company (or individual) that will provide coaching services.
Senior HR and business managers were interviewed in 33 organisations - indeed some of you may have taken part, for which we are very grateful! Sectors included were financial services, retail, manufacturing, pharmaceuticals, professional services and telecoms, together with a good sample from the public sector domain.
We thought you'd be interested in the rankings of the things that were regarded as most important in selecting a business coach.
1st Practical and relevant work experience of the coach
2nd Price
3rd Provision of measurement and management information
4th Recommendation from someone else
5th Relevant case studies
6th Coaching qualification/accreditation
7th Academic qualifications
8th Use of psychometrics
9th Author of research, published, "guru".
Does the ranking surprise you? Do you agree with it? What about it interests you most? We'd be really interested in your thoughts and observations. Obviously just seeing a ranking is rather simplistic - there is much more data behind these results, including interestingly differing opinions, as well as other findings from the research. If you'd like a copy of the report then we'd be happy to send it to you. We will be conducting further research in this area and hope to send out more results at the end of the summer. |
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